Our Break Throughs Lead to yours
We believe every human is limitless
So whether you train like a pro, or are driven by passion to do what you love, you can go harder. Recover quicker. Be your best.
Limitless Potential
Unlocking human performance
We act as a support system to inspire and equip you to unlock your physical and inner potential so you can pursue your passion, at your best.
Learn moreDISCOVER YOUR LIMITLESS POTENTIAL
Powered by InnerEdge™ technology, PR lotion unlocks the natural electrolyte bicarb to help you make training gains, faster.
Shop NowUNLOCKING KNOWLEDGE
We cultivate meaningful relationships with high-perfoming organizations so we can continue to develop innovative products backed by robust data.
Shaping the future
Scientific Advisory Board
Our SAB is dedicated to stepping into new horizons to push past the perceived barriers of what's possible in human performance.
World-class team
Our SAB is made up of some of the best minds in human performance - from world-class researchers, to leaders at Nike, Red Bull and Logitech.
Unlocking Knowledge
Our team, combined with our SAB are continually exploring problems within human performance and how to solve them through education and innovative solutions backed by data
Harnessing innovation
Through our understanding of problems within human performance and our relationships with the Department of Defense, elite athletes and high performance organizations we are able to bring forward solutions that continue to push the boundaries of human performance.